Kazuki Ueda
Portfolio

KV – ecasebook-

About the Project

Key Visual: The Face of the Product

Crafted key visuals for live broadcasts that not only captivate but also resonate with the medical community. Each design aligns seamlessly with client guidelines, reflecting deep research into specific medical conditions. These visuals transform complex insights into engaging, impactful designs tailored for the target audience. Take a closer look!

Role

UI Design Graphic Design

Client

N/A

Date

JAN 2022~

01

Highlight

Creating key visuals demands not only design expertise but also a nuanced understanding of medical concepts, the target audience, and the content’s purpose. For example, casually using a heart graphic simply because it represents healthcare would be inappropriate. Instead, we meticulously select colors and textures for organ illustrations to ensure accuracy and sensitivity. Clients frequently commend our work, stating, “No other company delivers this level of quality.” As a result, our platform, e-casebook, is steadily earning recognition within the medical industry, especially in cardiology.

Number of
productions

0 +

cases

Number of
Clients

0

And more...

Number of
Lives

0 +

/year

02

Design Process

Our design process starts by reviewing a spreadsheet provided by clients, doctors, or content directors. This document outlines project details such as the live session title and a brief description. Next, we conduct thorough research on medical terminology and specialized knowledge to ensure accuracy. Based on this understanding, we determine the color scheme and overall design direction before moving on to creation using design tools. Once completed, the design undergoes client review—whether by a company representative or a doctor. Feedback is then incorporated, and adjustments are made as needed to deliver the final product. This meticulous process allows us to create designs that balance expertise with visual clarity, meeting the unique demands of the medical field.
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03

What did I learn?

Throughout my career, I have created numerous key visuals, always with a focus on readability and effectively conveying the intended message, even in the flexible field of design. My aim is not only to create designs that are visually appealing but also to inspire and motivate the presenters. Since this platform serves as a learning resource for medical professionals, I am dedicated to designing eye-catching visuals that attract more viewers and registrants, ultimately helping them broaden their knowledge. I believe this process contributes to improving the quality of medical care, creating a positive cycle that benefits everyone. With this vision in mind, I approach each design project with unwavering dedication.